In our pluralised world, artist’s careers don’t follow traditional paths, but are highly individualised. They differ not only regarding repertoire, territories or style of interpretation, but equally important also in terms of personality, branding, narration, audience development and social responsability. This requires a whole new approach of management and support. This session examines a case study on how the fields of artist management, touring, presenting, curating, recording, fundraising, educating, marketing, communication, and information technology can be integrated. Current and future challenges will be addressed and tackled in exchange with the participants.